Campaigns
Cassie directed all lead-gen campaigns at Frog Street (concepts, positioning, copywriting, design) and leveraged a mix of tools and channels to reinforce messaging: email, social media, advertising, brochures & flyers, conferences, apps, etc.
Created and launched over 50 campaigns annually, ensuring constant flow of content and qualified leads to sales team.
Frog Street Pre-K Curriculum Launch
This is a small sampling of the marketing tools developed for the new Frog Street Pre-K Curriculum launch. This campaign generated thousands of leads, and ultimately over $50M in revenue.
Frog Street Pre-K Launch – Press Release
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Web Page
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Brochure
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Video
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Email
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Social Media
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Webinar
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Flyer
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K Launch – Flyer
Campaign
Product Launch: New Frog Street Pre-K Curriculum
Frog Street Pre-K At Home Learning Program
This is a sampling of the marketing assets developed for the Frog Street Pre-K At Home Learning program, an interactive distance learning curriculum rapidly developed during Covid. This program was a hit in the market, generating over $20M in revenue at a time when profits were inconceivable for small businesses.
Frog Street Pre-K at Home – Web Page
Campaign
Product Launch: Frog Street Pre-K at Home Curriculum
Frog Street Pre-K at Home – Email
Campaign
Product Launch: Frog Street Pre-K at Home Curriculum
Frog Street Pre-K at Home – Flyer
Campaign
Product Launch: Frog Street Pre-K at Home Curriculum
Frog Street Pre-K at Home – Social Media
Campaign
Product Launch: Frog Street Pre-K at Home Curriculum
Frog Street Pre-K at Home – Social Media
Campaign
Product Launch: Frog Street Pre-K at Home Curriculum
Frog Street Pre-K Launch – Social Media
Campaign
Frog Street TK launches in California