Social Media
Cassie directed all lead-gen campaigns at Frog Street (concepts, positioning, copywriting, design) and leveraged a mix of tools and channels to reinforce messaging: email, social media, advertising, brochures & flyers, conferences, apps, etc.
Created and launched over 50 campaigns annually, ensuring constant flow of content and qualified leads to sales team.
The social media strategy at Frog Street was a mix of balanced content, both social and selling, with the overall goal to engage the customer, reinforce messaging, generate leads and ultimately boost sales.
See content samples below and follow these platforms for additional social media samples.
cAMPAIGN
Product Launch: New Frog Street Pre-K Curriculum
cAMPAIGN
Social-Emotional Learning Poll
cAMPAIGN
A day in the life of a Frog Street Learner
CAMPAIGN
Splash Education Conference Registration Drive
Campaign
Ensure a smooth transition to Kindergarten
Campaign
Splash Education Conference Promotion
Campaign
Poll: Are you using earmarked government funding to purchase curriculum?
Campaign
Splash Education Conference Promotion
Campaign
Customer Promotion: Welcome to the Frog Street Family!
Campaign
Product Promotion: Frog Street Threes Curriculum
Campaign
Integrating educational technology into Pre-K
Campaign
Frog Street Pre-K Curriculum Launch