Advertising

Cassie directed all lead-gen campaigns at Frog Street (concepts, positioning, copywriting, design) and leveraged a mix of tools and channels to reinforce messaging: email, social media, advertising, brochures & flyers, conferences, apps, etc.

Created and launched over 50 campaigns annually, ensuring constant flow of content and qualified leads to sales team.

Campaigns conducted at Frog Street typically involved advertising, both digital and print mediums, to reinforce messaging and drive leads. Cassie established the first Google Ads program at Frog Street (including dynamic search ads, display ads, video ads), with much of the content and parameters continuing to this day! The ad program expanded to social media as well as other industry platforms and publications. This is just a small sampling of the hundreds of keywords, search and display ads. Analytics and campaign successes will be shared in one-on-one meetings.